Co-founded in 2000 by Damien Waller, iSelect grew out of a need to compare complex products in a simple, yet accurate way. Since then our mission has remained simple:

“…to help consumers make complex purchase decisions with confidence by connecting them with the ‘right’ product and in doing so, delivering an exceptional customer experience…”

Last year, more than 9 million Australians visited our website and we provided recommendations to over 6 million customers. But we are so much more than an online comparison website. Comparing online is just the first step in our personalised comparison and advisory service.

As Australia’s Life Admin Store™, we want to do the hard work for our customers. By adding more product categories and providing an effortless customer experience, we’re making it easier than ever for Australians to take care of their boring but important life admin™ tasks.

Most of our customers choose to speak over the phone with one of our 500 highly-trained advisers at iSelect HQ. Our experts help customers to choose and buy from hundreds of available policies, products and plans. And we provide our advice at no cost to the customer.

We compare and sell some of Australia’s biggest brands and are always adding more. We’re proud to be a publicly-listed Australian company, and unlike other comparison services, we are not owned by an insurance company.